Analysing your position in the market against competitors is a critical component for strategic decision making for your business. By understanding where your app sits against a range of competitors, you'll get a better understanding of what changes will make the greatest impact.
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In a heavily regulated industry where USP is hard to differentiate between banks, leveraging customer feedback is essential to understanding customer perception and pain points. We've reviewed the performance of four leading Australian banks to draw insights from their app reviews.
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It was the reset button that we didn’t realise we needed. As a team, we took this opportunity to ask ourselves; how well did we handle the change? What did we miss about the office? How can we apply what we’ve learned now that we’re back?
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A few months ago, we sent out a survey to ask what your favourite marketing automation tools were, along with your favourite features. Here are the results, and a look at why staying in touch with your customers is more important than ever.
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This week, we were able to use our AI Analysis tool, Ipiphany, to measure the impact of COVID-19 on the New Zealand events industry and gather valuable insights that the Government is using to assess additional income support.
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The FTSE 100 plunged nearly 11% on March 12th - the worst fall since Black Monday in October 1987. The turmoil came as a result of President Trump’s decision to implement a travel ban for most of Europe to the States
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