Redefine your customers experience
with your eCommerce platform
eCOMMERCE PLATFORM REVIEW
Analyse unstructured CRM and CX feedback data to generate a broad view of how consumers are using your eCommerce platform.
- Perform a competitor analysis against industry leaders using publicly available data
- Benchmark capabilities and performance to determine growth opportunities
- Define areas of weakness contributing to lost sales
- Gain insights into low user engagement
Touchpoint Group, trusted by customer centric organisations worldwide
Benchmark platform performance to highlight areas of improvement
Touchpoints eCommerce review enables you to analyse CRM and CX text feedback data plus online reviews to generate a wide understanding of the performance of your eCommerce platform. Benchmark platform capabilities against your competitors by analysing publically available reviews.
This analysis reveals issues contributing to lost sales, provides insights into low user engagement, and defines issues with a granular focus that enables your organisation to mitigate risk, improve platform performance and customer experience.
Reinforce your eCommerce platform direction and strategy
Undertake an extensive analysis to improve sales conversion, mitigate risk with a SWOT analysis, detect bugs and issues with updates before they become costly, and highlight areas of potential growth and longevity. Analyse your eCommerce platform performance against the Touchpoint eCommerce Customer Experience Journey framework to understand and prioritise improvements that will provide the highest ROI, and give your team the tools they need to take action.
A solution for this project and a foundation for the next
The eCommerce customer experience analyses solution is designed to help you manage and develop a robust action plan to help support platform performance, improve user engagement and functionality, and prioritise customer experience changes that will provide the best outcome for your business.
Case Study
Uncovering the root cause of issues plaguing Walmart's eCommerce platform during Covid-19 lockdowns
Learn how Touchpoint Group's AI analytics platform can be used to guide improvements for the largest retail enterprise in the world - Walmart. We benchmark their performance against competitiors as well as detect and solve issues relating to customer churn.
See More of Our Solutions
Mobile App Review Analysis
Analyse publicly available app review data against CRM feedback to reinforce future app direction, strategy, platform longevity and potential areas of growth.
Define new opportunities and quantify their impact on customer satisfaction. Improve user engagement and functionality and prioritise customer experience changes that will provide the best outcome for your business.
New Audience Lead Detection
Detect new sales and marketing led opportunities by defining previously uncategorised consumer segments hidden in your customer feedback data. Use AI technology to map the exact customer journey and high touch interaction points within your businesses platforms, products or services. Customise your marketing reach-outs to ensure maximum return on engagement and define product relationships through relationship mapping analysis to increase sales conversion and retention.
Find out more
Customer Retention Analysis
Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.
Find out more"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Adrian S
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Simon J
Managing Director
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Alpesh L
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Megan B
Head of Marketing
Tortilla, UK
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
Adam B
International Marketing Manager
The Midland Group
"The Touchpoint team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Sarah C
Digital Marketing Lead
Green Cross Health
Contact Us
To learn more or book a 20 minute consultation to find out how we can help drive revenue through customer interactions with digital channels, fill out your details in our contact form.