The April 2024 Touchpoint Group Insights session on the US market focuses on analyzing app review data from 40 US banks to understand customer experience and identify opportunities for improvement.
3 key areas included in this session are:
(1) The importance of analyzing online app reviews
(2) Quickly identifying and resolving issues
(3) Ensuring no new insights are missed
We explore the topic of successful UI changes by looking at the performance of Santander's UK mobile banking app, and we examine how recent UI changes by Santander have influenced customer satisfaction.
To help highlight the impact of UI changes, we analysed public reviews from Santander UK's mobile banking app on Google Play and the App Store.
In the latest Insights Session, Glenn Marvin and Yazad Karkaria from Touchpoint Group
discuss the performance of banking apps in the Indian market. This session highlights how
customer feedback can influence the strategies of prominent banks, emphasising the
importance of benchmarking using Touchpoint Group’s Ipiphany platform. Here’s a detailed
look at the key findings and insights.