In the latest Insights Session, Glenn Marvin and Yazad Karkaria from Touchpoint Group
discuss the performance of banking apps in the Indian market. This session highlights how
customer feedback can influence the strategies of prominent banks, emphasising the
importance of benchmarking using Touchpoint Group’s Ipiphany platform. Here’s a detailed
look at the key findings and insights.
Banks are constantly challenged to meet evolving customer expectations.
In our recent Touchpoint Group Insight session, the focus is on how Ipiphany, our AI-powered text analytics platform, can help identify problems, and uncover insights to empower prompt and effective action.
We demonstrate how public data from the UK market, specifically feedback from mobile banking app users on iOS and Google Play, can be analysed to gain insights.
We explore the topic of successful UI changes by looking at the performance of Santander's UK mobile banking app, and we examine how recent UI changes by Santander have influenced customer satisfaction.
To help highlight the impact of UI changes, we analysed public reviews from Santander UK's mobile banking app on Google Play and the App Store.