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Touchpoint Group's Ipiphany platform goes beyond conventional text analytics solutions by providing a level of analytical depth that is three times greater than other software platforms. This heightened depth translates into a richer understanding of customer sentiment, behaviors, and preferences.
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Smartphone penetration across New Zealand currently sits at around 81% and is growing. Yet mobile phone penetration sits at 135% which means 54% of people have limited ability to interact with your brand via mobile social channels, or access your services via an app. And it also means that 100% of people can receive SMS messages.
Read moreSocial media has been around for a while now, and no doubt it has a part to play in brand awareness and lead generation. However most marketers still struggle to define what ROI (if any) social platforms deliver. In the meantime, an email database or loyalty program is still the most effective tool at their disposal.
Read moreWhat is Dark Data? How do you extract the value hidden in data your organisation collects but doesn't use? We've investigated three common sources of dark data to help you understand what you might expect to find hidden in each one.
Read moreWe've analysed public reviews of leading UK banks to uncover how they meet their customers' needs, and the results may surprise you! Open Banking plays a major role in customer happiness for both Tier 1 banks and disruptors.
Read moreBy applying a standardised set of measurements to leading banks in markets across the world, we can gain a better understanding of the core issues customers care about and use this to draw data-driven conclusions about how global trends drive market changes.
Read moreBy analysing publicly available app reviews in conjunction with your own VoC and contact centre operational data, you’ll be uniquely positioned to identify issues in your own organisation, giving you the tools you need to solve problems your customers experience and use your budget wisely.
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